all purchases are emotional (.)

How I Work

Audience

I figure out who we're talking to. What they need and what they dream about. Most brands skip this. I don't.

Storytelling

I write and direct creative that connects and converts. If it doesn't make someone feel excited, it doesn't work.

Performance

I configure media, fine-tune target audiences, optimize every dollar and generate reports. No waste.

Results

My case study delivered 1.5M+ 75% views, and 26K+ leads—turning a -14% category decline into +24% growth.

I make content your audience actually watches—and decides to buy. Start to finish. No handoffs. Just me."

g.a. mercado
brand & creative

Brands Built

Pringles Pampers OLAY Crest Meta Mucil Tampax Frontier Tank Nacho Old Man Emu MT64 BP-51 Air Locker

About Us


g.a. mercado

brand & creative

tiby esteves

people & hearts
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Let's Talk