Your brand promise,
seen by millions,
for under a cent.

all purchases are emotional (.)

How We Work

For brands that need revenue growth — we deliver brand equity, films and media campaigns, end to end.

01

Audience

We figure out who we're talking to. What they need and dream about. Most creatives skip this. We don't.

02

Storytelling

We write and direct brand films that connect and convert. If it doesn't make someone excited, it doesn't work.

03

Performance

We configure media, fine-tune target audiences, optimize every dollar and generate more revenue. No waste.

I make content your audience loves — content that inspires them to buy. I will be there from start to finish. No handoffs. Just me.

g.a. mercado — brand & creative principal

Case Study

Problem

The Frontier Tank brand was declining at -14%. The original marketing was product-focused, highlighting features like material strengths.

Solution

I shifted the marketing to consumer-centric storytelling — a 58-second brand film targeting the emotional experience with and without the Frontier Tank.

Results

-14% +24%

Frontier Tank 900km of #ARBLifeStyle

Fuel tanks category — from decline to growth with a 58-second brand film · 4 countries

0

75% completed views at <$0.01 per view

95K+reactions
13K+contact-us clicks · $0.38 cpc · $0.34 cpm
$1,700ticket price
$5,000media investment
321%return on investment (incremental gross profit)

Brand Storytelling

Results

-38% +78%

MKII + IQ Lights For a Few Dollars More

Bars & lights category — from decline to growth with a 35-second brand film · 11 countries

0

75% completed views at <$0.01 per view

44K+reactions
14K+contact-us clicks · $0.81 cpc · $0.83 cpm
$2,000–$3,300+ticket price
$11,500media investment

Results

-2% +15%

OME MT64 Bring Ice

Suspensions category — from decline to growth with a 45-second brand film · 18 countries

0

75% completed views at <$0.01 per view

178K+reactions
21K+contact-us clicks · $0.62 cpc · $0.58 cpm
$2,300–$3,400ticket price
$12,970media investment

Brands Grown

Pringles Pampers Olay Crest Metamucil Tampax ARB Frontier Tank Nacho Offroad Lighting Old Man Emu OME MT64 OME BP-51 ARB Air Locker

Let's Talk

4.9M+ 75% completed views. Under a cent each.

If you need brand strategy, creative direction, or performance content that actually drives revenue.