all purchases are emotional (.)

How We Work

Audience

We figure out who we're talking to. What they need and dream about. Most creatives skip this. We don't.

Storytelling

We write and direct content that connects and converts. If it doesn't make someone excited, it doesn't work.

Performance

We configure media, fine-tune target audiences, optimize every dollar and generate more revenue. No waste.

I make content your audience loves and inspires them to buy. I will be there from start to finish. No handoffs. Just me."

g.a. mercado
brand & creative

Brands Built

Pringles Pampers OLAY Crest Meta Mucil Tampax Frontier Tank Nacho Old Man Emu MT64 BP-51 Air Locker

Case Study

Problem

The Frontier Tank brand was declining at -14%. The original marketing was product-focused, highlighting features like material strengths.

Solution

I shifted the marketing to consumer-centric storytelling—targeting the emotional experience with and without the Frontier Tank.

Results

  • 1.4M+ 75% Completed Views
  • 13K+ Leads Generated
  • 321% Return on Investment
  • +24% Revenue Growth in FY
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Let's Talk

If you need brand strategy, creative direction, or performance content that actually drives revenue.